Privacy Policy

Cereal Partners UK respects your right with regards to data privacy and data protection when you communicate (online or offline) with us through our various websites, mobile applications, offline programs and events. We have therefore developed this Privacy Notice to inform you how each Cereal Partners UK related entity in the UK & Ireland (unless stated otherwise - "Cereal Partners UK", "we", or "our") collects, stores, uses, shares, processes and protects the personal information about our consumers ("you"). It also tells you how you can access and update your personal information and make certain choices about how your personal information is used.

By using our websites, applications or by otherwise giving us your personal information you are accepting the practices described in this Privacy Notice. If you do not agree to this Privacy Notice, please do not use our websites or applications or give us any of your personal information. We reserve the right to make changes to this Privacy Notice at any time. Any changes will be posted in this Privacy Notice and material changes will be prominently notified on the respective website or application this Privacy Notice applies to or will be otherwise communicated to you prior to the change becoming effective. We encourage you to regularly review this Privacy Notice to make sure you are aware of any changes and how your information may be used.

Please be informed that the Cereal Partners UK related entity in the UK or Ireland which operates the website you are visiting or service you are receiving (as the case may be) is the Data Controller of any personal information you submit to Cereal Partners UK. If you have any queries over who is your Data Controller please Contact Us.

If you have any requests concerning your personal information or any queries with regard to this Privacy Notice please Contact Us.

For a detailed description of our privacy practices, please click on any of the questions below.

  1. What does this Privacy Notice apply to?
  2. What information do we collect?
  3. For what purpose do we use your personal information?
  4. How do we protect your personal information?
  5. What happens if you refuse to provide your personal information?
  6. Who do we disclose your personal information to and why?
  7. How can you access, modify, or make other choices regarding the use of your information?
  8. Tracking Technology - How and why do we use it?
  9. E Marketing - What is spamming and what is our position on spam e-mails?
  10. How long do we keep your personal information?
  11. Do we collect personal information from children?
  12. Do we link to other third party sites?
  13. How can you contact us?
  14. Can Cereal Partners UK change the terms of this Privacy Notice?

1. What does this Privacy Notice apply to?

This Privacy Notice applies to personal information that we collect from or about our consumers or customers through the methods described in this section.

Please note we may combine personal information that we collect via one method (e.g., a website) with personal information that we collect via another method (e.g., an offline event). We do this to get a more complete view of our consumers, which, in turn, allows us to serve you better and with more customisation.

1.1 Cereal Partners UK websites

This refers to any consumer-directed websites operated by Cereal Partners UK, including websites that we operate under our own domains/URLs and websites that we run on third party social networks such as Facebook (e.g. Facebook fan page).

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1.2 Cereal Partners UK mobile sites/applications

This refers to any consumer-directed mobile sites or applications operated by Cereal Partners UK, including our smartphone apps (e.g., iPhone apps).

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1.3 Cereal Partners UK text messaging programs

This refers to any consumer-directed text messaging programs operated by Cereal Partners UK. These programs might be advertised on one of our websites or applications or in a print ad.

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1.4 Offline registration cards

This refers to printed registration and similar cards that we may collect from consumers via postal mail, in-store demos, or other offline events.

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1.5 Call centres

This refers to personal information that we may collect from consumers through our call centres, for example if you call us with a question or comment or to sign up for marketing communications over the phone.

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1.6 Data from other sources

This refers to personal information we may obtain about you from other sources. For example, we may hire a third party data aggregator to provide us additional information about our existing consumers (this is known as "data appending") or we may use a third party to collect consumer data from ur online advertisements. We may also receive information from third party co-sponsors who we may occasionally partner with to run special contests or other promotions. We may also receive information about consumers when we acquire other companies or businesses.

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2. What information do we collect?

Depending on how you interact with us (online, offline, over the phone, etc.), we may collect from you various types of information (personal and aggregate), as described in this section.

Personal information (as used in this Privacy Notice) refers to such types of information that can be used to personally identify you, whereas aggregate information does not allow for such identification on its own.

In some instances (and unless we say otherwise below), we may combine/link one type of information with another type of information (e.g., personal contact information with account login and/or demographic information) and store them together in our records. In cases, where personal and aggregate information are combined, such information will always be considered as personal information. We strive to limit the amount of personal information we collect and store to that which is reasonably necessary to provide you the relevant services. We generally store your personal information for as long as your account is active with us or as needed to provide you the relevant services. We may store your personal information for a longer period of time to comply with legal or regulatory obligations, resolve disputes, enforce our agreements, or for records management purposes.

2.1 Personal contact information

This includes any information that would allow us to personally contact you, such as your name, home or mailing address, phone number (home, mobile phone, etc.), or email address. In some cases, this could include personal information that you give us about someone else (for example, if you provide a friend's email address for a tell-a-friend program). We typically collect personal contact information in connection with a variety of activities, including general website registration, newsletter sign-up, website community features, online purchases, customer service inquiries, contests and other promotions, and consumer surveys. If you create an account with us, your personal contact information may be stored under your account profile.

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2.2 Account login information

This refers to any information that is required for you to establish a unique account with us or for us to give you access to your specific account profile. Examples may include your login ID/email address, screen name, password, and/or security question and answer. We only collect unique login information for those activities that require an account, such as general website registration, newsletter sign-up, and website community features. Your login information, especially your password, should be kept confidential and never shared with anyone else. To change your login email address or password, log in to the relevant edit account section of our site (if available) or Contact Us.

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2.3 Demographic information

This includes any information that describes your demographic or psychographic characteristics. Examples may include your date of birth, age or age range, gender, geographic location (e.g., post code, city and state, mobile location), favourite products, hobbies and interests, and household or lifestyle information. We typically collect demographic information in connection with a variety of activities, including general website registration, newsletter sign-up, website community registration, contests and other promotions, and consumer surveys. If you create an account with us, you may be allowed to modify certain demographic information stored under your account. To do so, log in to the relevant edit account section of our site (if available) or contact Consumer Services. For demographic information stored under your profile on a third party social network (e.g., Facebook), see separate paragraph on "Social network info."

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2.4 Technical computer information

This includes any information about the computer system or other technological device that you may be using to access one of our websites, applications or online advertisements. We typically collect this information through automated technologies such as cookies and web beacons. Examples of technical computer information may include your computer's IP address, operating system type, and web browser type. If you access a Cereal Partners UK website or application via a mobile device such as a smartphone, the collected information may also include your phone's unique device ID, and other similar mobile device data. See further our Cookie Policy and the answers to Question 8 "Tracking Technology – How and why we use it?" below.

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2.5 Website usage information

This includes information about how you use and navigate our websites, applications and online advertisements, including which links you click on, which pages or content you view and for how long, and other similar information and statistics about your interactions with a Cereal Partners UK website or application (e.g., date and time of visit, which site you came from, favourite recipes and site activities, high game scores, etc.). This information is captured using automated tracking technologies such as browser cookies, flash cookies, and web beacons, and may also be collected through the use of third party tracking services (such as Google Analytics) that collect data in aggregate (such as number of visits to a particular page, or the amount of time spent on a web site). We may also use these technologies, such as web beacons, to capture information about how users respond to certain email campaigns (e.g., time the email is opened, where user links to from the email, etc.). Please see further our Cookie Policy and answers to Question 8 "Tracking Technology – How and why we use it?".

We may also partner with one or more third party ad networks to either display advertising on our website or to manage our advertising on other sites including mobile sites or applications. We or our ad network partner may use cookies and web beacons to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising on our websites or other entities' websites based upon your interests. If you wish to not have this information used for the purpose of serving you targeted ads, you may opt-out by following the instructions in our Cookie Policy. Please note this does not opt you out of being served advertising. You will continue to receive generic ads.

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2.6 Consumer feedback

This includes information that you voluntarily share with us about your experience in using our products and services, including our websites and applications. Examples may include unsolicited comments and suggestions, testimonials, or other questions or feedback related to our products. We typically collect this information in the form of consumer surveys, consumer panels, contact forms, "Ask the Expert" forms, and email correspondence.

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2.7 Consumer-generated content

This refers to any content that you create and then share with us (and perhaps others) by uploading it to one of our websites or applications, including one of our Facebook sites. Examples may include photos, videos, personal stories, or other similar media or content. We may collect and publish consumer-generated content in connection with a variety of activities, including contests and other promotions, website community features, consumer engagement, and third party social networking.

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2.8 Social network information

This refers to any information that is part of your profile on a third party social network (such as but not limited to Facebook) and that you allow the third party social network to share with us. Examples include your basic account information (e.g., name, email address, gender, birthday, current city, profile picture, user ID, list of friends, etc.) and any other additional information or activities that you permit the third party social network to share with third party application developers. For example, we may receive your social network profile information (or parts of it) every time you download or interact with a Cereal Partners UK web application on a social network such as Facebook or Twitter or every time you use a social networking feature that is integrated within a Cereal Partners UK website (such as Facebook Connect). To learn more about how your information from a third party social network may be obtained by us (or other third party application developers), please visit the website of the relevant social network. You further acknowledge using your personal information to match information with a social network for advertising purposes.

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2.9 Payment information

This includes any information that you use to make a purchase, such as your credit card details (cardholder name, card number, expiration date, etc.) or other forms of payment (if such are made available). This also includes the billing name and address associated with your form of payment. If you create an account with us when making a purchase, your payment information may be stored under your account profile. To review or edit this information, log in to the relevant edit account section of our site (if one is available) or Contact Us.

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2.10 Other information (depending on context)

This refers to any other information that we might need to collect for a specific Cereal Partners UK form, feature, or other service that you use or request. What this information includes will vary depending on the method of collection and the specific purpose(s) for which the information is being collected. Please see Question 3 "For what purposes do we use your information?" for more specific examples.

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3. For what purposes do we use your personal information?

The following paragraphs describe the various purposes and features for which we might collect and use your personal information, and the different types of information that might be collected from you through the different methods described in Question 1 above. Please note that not all of the uses below will be relevant to every consumer.

3.1 Account maintenance

We may use your personal information to maintain your accounts with us, including administering any consumer loyalty or rewards programs that are associated with your account. This typically involves the use of personal information that was originally collected to set up your account (e.g., personal contact information, payment information, account login information, demographic information, etc.).

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3.2 Customer service

We may collect and use your personal information to provide you customer service, including responses to your inquiries. This typically requires the collection and use of certain personal contact information (such as your name or email address) and information regarding the reason for your inquiry (e.g., order status, technical issue, product question/complaint, general question, etc.). Customer service may be provided through various forms of communication, including email correspondence, call centre support, and live online chat features.

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3.3 Product improvement and customisation

We may collect and use your information so we can constantly improve our products, tailor them to your needs, and come up with new product ideas. This mostly involves the collection and use of demographic information and consumer feedback.

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3.4 Consumer engagement

We may collect and use your personal information to encourage you to be more actively engaged with our products and services (including our websites and applications), thereby increasing overall brand engagement and awareness. This mostly involves the collection, use, and publication of consumer-generated content.

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3.5 Contests and other promotions

We may collect and use your personal information to administer a contest, sweepstakes, giveaway, competition, or other similar marketing campaign or promotion. These events typically require the collection and use of personal contact information (for prize fulfilment), demographic information (for eligibility determination), and, in some instances, consumer-generated content. Some of our promotions may be run on third party social networks such as Facebook (for example, on our Facebook fan pages). To comply with legal requirements, we may publish or share a limited amount of personal information (such as name and city of residence) about the winners of a particular promotion. For more information about our contests and other promotions, please see the official rules or details posted with each promotion.

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3.6 Marketing communications

We may collect and use your personal information to send you marketing communications, such as email communications, SMS text messages, and postal mailings. Please note that if you choose to receive SMS text messages, your mobile service provider's fees for messaging will apply. We may also show you marketing communications on other websites, including on social media sites where you are a member, by matching activities or information collected on our websites and online advertisements with those collected on third party sites ("Targeted Advertising"). These marketing communications will keep you up-to-date on the latest news, events, special offers, and promotions from our brands of interest to you. On occasion, these communications may also introduce you to other Cereal Partners UK brands and inform you about offers and promotions from other third party companies. Sending you marketing communications mostly requires the collection and use of certain personal contact information and demographic information. In some instances (such as for mobile apps and text messaging programs), this could involve the use of your precise geo-location, which may allow us to send you location-based offers and promotions.

You can always opt-out from receiving marketing-related email communications or text messages by following the unsubscribe instructions provided in each such communication. If you have an account with us, you may be given the option to change your communication preferences under the relevant edit-account section of our site (if available) or by Contacting Us. Changing these preferences would also remove you from our lists for future Targeted Advertising. You may also visit social media sites where you are a member to explore opt out options they may provide for Targeted Advertising. Please note that even if you opt out from receiving marketing communications from us, you may still receive administrative communications from us, such as order confirmations, notifications about your account activities (e.g., account confirmations, password changes, etc.), and other important announcements. You will also still see generic ads on other websites, including on social media sites where you are a member.

Also, please note that if you participated in a promotion that involved a third party company, and, as part of that promotion, you agreed to receive future marketing communications directly from that third party, you will need to contact the third party (not Cereal Partners UK) to opt-out from such communications. This process may be outlined in the third party's privacy policy.

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3.7 Third party social networking

We may collect and use your personal information when you interact with third party social networking features such as "Facebook Connect" or "Facebook Like". These features may be integrated in our sites or applications for the purposes of running contests (or similar activities), allowing you to share content with friends, or other stated purposes. If you use these features, we may have the ability to obtain certain information about you from your social networking profile (see "Social network information" under Question 2 of this Privacy Notice). You can learn more about how these features work, and the profile data we may obtain about you, by visiting the website of the relevant third party social network.

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3.8 Website improvement and personalisation

We may collect and use your information to improve and personalise your experience on our websites, applications and online advertisements. This is typically done through automated tracking technologies (please also see Question 8) that collect and remember certain account login information, technical information, and/or previous website usage information. For example, we might remember your login ID/email address or screen name so you can quickly login the next time you visit our site or so you can easily retrieve the items you previously placed in your shopping cart. Based on this type of information, we may also show you specific Cereal Partners UK content or promotions that are tailored to your interests.

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3.9 Website community features

We may collect and use your personal information to give you access to website community features, including features that may allow you to upload and share recipes, pictures, videos, artwork, or other messages or content. This typically involves the collection, use, and (in some instances) public display of certain personal contact information, account login information, demographic information, and/or consumer-generated content. Because these features are "communal" in nature, information or content that you post in these areas may be visible to others. Please use caution when using these features or uploading content to a Cereal Partners UK site. For some community features, we may give you the ability to control whether some parts of your profile can be seen by others. To access these settings, log in to the relevant edit account section of our site (if one is available) and access your community profile. For website community features that have social networking integration (such as "Facebook Connect"), see separate paragraph on "Third party social networking".

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3.10 Website viral features (e.g., tell-a-friend)

We may request and use your personal information so you can use website viral features, such as our tell-a-friend features. These features allow you to easily share certain news, product information, promotions, wish list items, or other content with family members and friends. These features typically require the collection and use of personal contact information (such as names and email addresses) so that the selected one-time message or content can be delivered to the proper recipients. In most cases, we do not retain the information provided. In some cases (for example, as part of a refer-a-friend program), we may store the information so we can track and reward consumers for their successful referrals. For tell-a-friend or other viral features administered by third party social networks (such as Facebook's "Share" and "Like" features), please refer to the website of the relevant social network for additional information.

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3.11 Order fulfilment

We may collect and use your personal information to process and ship your orders, and to inform you about the status of your orders. This could involve the collection and use of certain personal contact information, payment information, account login information, and/or other information related to your purchase (such as products ordered). This could also involve the on-going storage of your payment information to allow for easier checkout on future purchases. Where orders are being fulfilled by a third party, we will share your personal information with them for the purposes of fulfilment of the order. You may, as a result, also receive communications from that third party (whether by email, SMS or other methods of communication) regarding the fulfilment of the order.

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3.12 Other general purposes (e.g., website security, internal research)

We may collect and use your information for other general business purposes, such as to maintain the day-to-day operation and security of our websites and applications and to conduct internal marketing and demographic studies. These activities mostly require the collection and use of certain demographic information, technical computer information, website usage information, and consumer feedback.

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4. How do we protect your personal information?

We take all necessary technical and organisational measures to protect the confidentiality and security of your personal information collected through the various methods described in this Privacy Notice. These efforts include, but are not necessarily limited to: (i) storing your personal information in secure operating environments that are not available to the public and that are only accessible to authorized Cereal Partners UK employees, and our service providers, agents and those with whom we have contracts; (ii) using industry-standard SSL encryption (or similar) to protect the security of certain sensitive personal information (such as credit card information, health or patient information) during transmission, and, (iii) verifying the identities of registered users before they can access the personal information we maintain about them.

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5. What happens if you refuse to provide your personal information?

If you choose not to submit any personal information when requested, you may not be able to participate in certain activities and personalised features and may limit the services and special offers we can provide you. For example, if you do not wish to share with us your email address, you will not be able to receive any of our electronic newsletters or otherwise register on our websites or use our applications. If you refuse to provide your credit card number, you will not be able to purchase products at a Cereal Partners UK Online Store. However, to simply browse our websites and learn more about our products, you do not need to give us any personal information.

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6. Who do we disclose your personal information to and why?

Cereal Partners UK will never share your personal information with any third party that intends to use it for direct marketing purposes unless we have specifically informed you and you have given us specific permission to do this.

We may share your personal information with our subsidiary companies, companies in which Cereal Partners UK S.A. has control through either direct or indirect ownership (collectively "Cereal Partners UK Group"). Some of these are located outside the EEA. Cereal Partners UK may also share your personal information with third parties (some of whom are outside the EEA), but only in the following circumstances:

6.1 Service Providers, Agents and Contractors

We may use third parties, like service providers, agents or contractors to provide support for the internal operations of our websites, applications and online advertisements and to assist us with administering our websites, applications and online advertisements or the various functions, programs and promotions (and similar) available to you and generally for the purposes described in this Notice. Some of these third parties may be located outside the country where you accessed this website. These third parties and its employees may come into contact with your personal information in the course of providing their services to us. Any such third party must at all times provide equivalent levels of security for your personal information as Cereal Partners UK and, where required, are bound by a legal agreement to keep your personal information private, secure and to process it only on the specific instructions of Cereal Partners UK.

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6.2 Partners and Joint Promotions

From time to time, we may run a joint or co-sponsored program or promotion on our website or application with another company, organization, or other reputable third party; and, as part of this event, collect and process personal information. If your personal information is being collected by (or is shared with) a company other than Cereal Partners UK as part of such promotion, we will let you know this at the time your personal information is collected. Periodically, we may run a promotion on our website or application that features the products or services of another company and will give you the opportunity to opt in to receive information directly from that third party company. When doing any promotion involving another company, we may provide a separate link to that company's privacy policy and we encourage you to read it before you share any personal information, as we cannot guarantee they adhere to the same privacy practices. If you do not want your information to be collected by or shared with a company other than ours, you can always choose not to opt in or participate in these events at the time the personal information is collected/requested.

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6.3 Legal and Business Transfers

We may also disclose your personal information if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, to respond to any claims, or to protect the safety or rights of Cereal Partners UK, its customers, or the public.

In the event of a merger or acquisition of all or part of Cereal Partners UK by another company, or in the event that Cereal Partners UK were to sell or dispose of all or a part of the Cereal Partners UK business, the acquirer would have access to the information maintained by that Cereal Partners UK business, which could include personal information. Similarly, personal information may be transferred as part of a corporate reorganization, insolvency proceeding, or other similar event, if permitted by and done in accordance with applicable law.

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6.4 Aggregate Information

We may share aggregated demographic or survey information with third parties, but this information is in anonymous form and does not contain any personal information. The aggregate information that we share may include anonymous information that is captured through the use of cookies and other similar tracking technology, as explained in the Question 8 below.

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7. How can you access, modify, or make other choices regarding the use of your personal information?

The following outlines the choices you have with respect to the collection and use of your personal information by us.

7.1 You can opt out.

You always have the option not to share any of your personal information with us. However, if you choose this option, you will be limited in the activities and features we can provide you, as mentioned in Question 5 above.

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7.2. How to opt out

If you do not want to receive newsletters, announcements, or other communications and/or services from a Cereal Partners UK website or brand, please do not opt-in for those communications or services at the time of registration. If you have opted-in and, at a later time, wish to opt-out, please visit the appropriate Contact Us section(s) on our website or application and amend your preferences.

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7.3 What if I receive an e-mail, message or another contact I am not expecting?

Along with every e-mail marketing communication sent to you, we provide you the opportunity to discontinue receiving future marketing communications (i.e., unsubscribe). Simply follow the unsubscribe process or directions provided in the email.

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7.4 How do I know whether I am opted in?

You can always review or update any personal information that we may have collected about you for our general website and application registration. To do this, please visit the appropriate Contact Us section(s) on our website or application (if available).

If any of the mechanisms set forth above is not available or you wish to make a different request, please Contact Us.

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7.5 What if I have never opted in to Cereal Partners UK?

In addition, if you participated in a promotion or program that involved a third party and, as part of that promotion, you agreed to receive future communications directly from that third party, you will need to contact the third party directly to opt-out from such communications. This process should be outlined in the third party's privacy policy.

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8. Tracking Technology - How and why do we use it?

Cereal Partners UK does make use of tracking technologies (for example "Cookies", "IP Addresses", Log Files", "Web Beacons", "Tagging") to gather certain information such as browser type and operating system, referring page, path through site, domain of ISP etc. for the purpose of improving the use and functionality of our websites and other purposes described below. Tracking technologies help us tailor our websites to your personal needs.

8.1 Cookies

We use Cookies to improve the use and functionality of our websites and to better understand how visitors use our websites and the tools and services offered on it and to communicate elsewhere on the web. The storage of Cookies on your computer provides an easy and convenient way for us to personalize or enhance your experience on our websites and to make your next visit more enjoyable.

If you like to learn more about Cereal Partners UK's policy on Cookies and your rights, please visit the Cereal Partners UK Cookie Policy.

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8.2 IP Addresses

We may keep track of Internet Protocol (IP) addresses to (among other things): (i) troubleshoot technical concerns, (ii) maintain website safety and security, (iii) restrict access to our websites to certain users, and, (iv) better understand how our websites are utilized. An IP address is a number that is used by computers on the network to identify your computer every time you log on to the Internet.

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8.3 Log Files

We (or a third party on our behalf) may collect information in the form of logs files that record website activity and gather statistics about web users' browsing habits. These entries are generated anonymously, and help us gather (among other things) (i) a user's browser type and operating system, (ii) information about a user's session (such as the URL they came from, the date and time they visited our website, and which pages they've viewed on our website and for how long), and, (iii) other similar navigational or click-stream data. We also use information captured in log file for our internal marketing and demographic studies, so we can constantly improve and customize the online services we provide you. Log files are used internally only, and are not associated with any particular user.

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8.4 Web Beacons

We may use web beacons (or clear GIFs) on our websites or include them in the e-mail messages we send you. Web beacons (also known as "web bugs") are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the IP Address section directly above, as well as information about how a user responds to an email campaign (e.g., the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including but not limited to, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalisation.

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9. E Marketing - What is spamming and what is our position on spam e-mails?

Spamming is where unsolicited e-mails are sent to you containing advertisements or marketing related materials without your consent.

We do NOT send spam e-mails. We use an anti-spam tool to protect our employees from spamming. Sending e-mails without consent is illegal in many countries. We will not use your personal information (including your e-mail address) for direct marketing or follow-up communications unless you give us your EXPRESS permission. This is called "OPT-IN" consent.

Also, we do not share your personal information with any third party who will use your personal information for spam mails.

Cereal Partners UK websites give you the opportunity to receive marketing information by e-mail. Every e-mail sent by Cereal Partners UK will give you the opportunity at any time to stop receiving marketing e-mails

If for some reason you believe you have received spam e-mail from a Cereal Partners UK Group company please Contact Us immediately.

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10. How long do we keep your personal information?

We may store the personal information that you have provided us with through the various methods described in this Privacy Notice in our databases such as our Customer Relationship Marketing database. We will only keep your personal information for as long as it is reasonably necessary taking into consideration our need to answer queries or resolve problems, provide improved and new services and comply with legal requirements under applicable law(s). This means that we may retain your personal information for a reasonable period after you stop using Cereal Partners UK services or stop using this website or application. After this period, your personal information will be deleted from all systems in the Cereal Partners UK Group.

We remind you that you have a right to have your personal information deleted at any time. Please see Question 7 above.

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11. Do we collect personal information from children?

We believe that it is highly important to protect the privacy of children on-line and encourage parents or guardians to spend time on-line with their children to participate in and monitor their e-activities.

We do not intentionally collect personal information from children under the age of 16 except on some of our children's websites. On these websites, we will collect such personal information in accordance with all local laws and regulations applicable to the privacy rights of children. If parents or guardians provide consent for the child to submit personal information, we will ask children only for the personal information necessary to participate in the program for which the child is registering.

Children specific Websites

Special note to Children under the age of 16

If you are under the age of 16, we advise that you speak with your parent or guardian BEFORE giving your personal information to Cereal Partners UK websites. If you are not sure you understand something in this section, you should ask your parent or guardian for their help.

Special note to Parents of Children under the age of 16

We recommend that parents/guardians regularly check and monitor their children's use of e-mail and other on-line activities.

Please make sure that your child does not give us personally identifiable information on-line without asking your permission.

All visitors under the age of 16 will be asked to supply a parent or guardian's e-mail address. This is so that we can forward to parents or guardians a copy of every e-mail we are requested to send to children.

You can, at any point of time, check your child's personal information and have it changed or deleted on-line. Alternatively, you can also ask us to delete any of your child's information by sending us a deletion request form by e-mail/postal mail/ fax to the address given in contact details set out in Question 13

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12. Do we link to other third party sites?

Our websites and applications may provide links to, or features from, other third party sites (such as independent e-commerce sites and third party social networks). If you link to or use such third party sites or features, you do so at your own risk. We do not control and are not responsible for the content or practices of any third party site, application, or feature.

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13. How can you contact us?

If you have any questions, complaints, or comments regarding this Privacy Notice or our information collection practices, please contact us at:

Cereal Partners UK Consumer Services, PO Box No 203, York, YO91 1XY, UK tel: (UK) 0800585759 (ROI) 0080063785385

14. Can Cereal Partners UK change the terms of this Privacy Notice?

Cereal Partners UK will occasionally make changes and corrections to this Privacy Notice. Please check this Privacy Notice regularly to see the changes and how these may affect you.

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Copyright © 2014 Société des Produits Cereal Partners UK S.A.